Graphic composition rules

Reglas de composición gráfica

Speaking of composition, we immediately think of photography and yet there are some graphic composition rules to follow to give your designs a winning look. What does a chart need to have to be successful? Must be able to convey a message unequivocally and possibly should arouse emotions and therefore be remembered. It's not easy. Still, there are rules that can help you achieve the goal.



Having a set of rules to follow can also make your job easier from a creative standpoint: knowing before you start what to do and what to consider will help you overcome the trauma of the blank page (or workbench).

Three rules of graphic composition

CONCENTRATE

When we look at a design, we start from a specific point and, depending on the hierarchy of images and texts, we continue reading.
Therefore, it is essential to choose in what order the elements present in the design will be displayed and memorized and, therefore, it is necessary, even before starting, to take into account what are the main information to be transmitted. Once you've chosen your focal point, how can you do it? In each graphic, each element has visual weight and this can be rendered through the Sizethe Colourthe form and the position.

The following poster was produced by Tobias Hall who, to draw attention to the word "Festive Party", chose the combination of 4 methods: the word is written with a different font from the rest of the layout, size, color and insertion inside in a dynamic way.

FILE My kisses for you: personalize the messages of your chocolates

BALANCE AND ORGANIZE THE REST OF THE DESIGN

Once you have managed to grab the viewer's attention and also choose the focus point, you need to choose the visual route that the viewer will take in your design. To do this, you can create grids, you can practice the rule of thirds, you can rely on symmetry or white space.

In this model created by SILENCE The visual hierarchy is clear and the whole design, while interesting, is extremely simple.

GUIDELINES FOR BUILDING A MOVEMENT

A flat graphic composition can become boring. As you can see in the image above, it is not necessary to use absurd colors or who knows what tricks to achieve interesting results, in some cases it takes very little. Another way to do this is with lines that can be inserted to create movement. In particular, you can use one diagonal from top to bottom, or from left to right, but also two opposite diagonals to focus attention towards the center.
Even the repetition of certain graphic elements such as the motif can guide the visualization of the path and at the same time give continuity.

As an example of a chart, we present one of the Simone Guccio.

graphic

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